Make Investing Simple Whether you’re putting away your first $1,000 or have been saving for the future for years, you’re going to want to consider investing your funds at some point. Doing so will allow you to maximize returns and exponentially grow your savings. Unfortunately, the investment process can be pretty intimidating, especially if you are starting out on your own. It’s hard to know how to begin, where to invest, how to balance your portfolio and even what sort of fees you should expect to pay along the way. That’s where the convenience and ease of today’s best investment apps can come into play. [youmaylike] What are Investment Apps? Once upon a time, your only choice for investing was to pick up the phone and call your stock broker to initiate a trade. You were charged for the service, either based on commission or as a flat fee per transaction. While stock brokers are still an option, you can take investing into your own hands these days, without ever needing to talk to another human. And it’s all thanks to investment apps and platforms. Today’s apps offer a range of services and features. With them, users can: Research funds and individual stocks. View fees and expenses related to investment choices. Invest funds on the go, and even automate regular contributions. Automatically reinvest earnings on current investments. Adjust portfolio for personal risk tolerance. View performance projections. Choose funds or individual stocks that align with personal beliefs, through portfolios based on socially-responsible missions. The best part? Investing through trusted apps is usually cheaper and faster and you’ll have instant access to your portfolio/reports at any time of day. Not only that, but you’ll also be able to set your investment risk tolerance, rebalance your portfolio and even reinvest earnings automatically. Who are Investment Apps Designed For? Whether you’ve been playing the market for ages or are ready to invest your first $100, the right investment app is worth considering. For those new to the stock market, apps will simplify the process and put the power of investing at your fingertips… literally. From your phone or computer, you can easily see portfolio recommendations based on your own goals, savings plans and even risk tolerances. The right app will tell you upfront how much you can expect to spend in fees throughout the year, and can even allow you to automate many of the more confusing aspects, such as picking well-performing stocks or even rebalancing. While investment apps are ideal for beginners, newbies aren’t the only ones who will see the benefits. Even seasoned investors will find the process easy to use, and may even learn that these platforms can maximize returns (and save them money in fees) along the way. Not to mention, many investment apps offer additional insight into specific funds, so you can choose to invest in companies that align with your own passions and beliefs. Now that you know why you should consider using an investment app for your own savings, let’s take a look at some of the best ones available today. Best Investment Apps Great for Beginners: Acorns Fees and expenses: For investors with less than $1 million invested, fees are between $1-3 per month depending on the account option you choose. Acorns is also free for college students. Beginning investment requirement: At least $5 to start Types of investments available: ETFs (exchange-traded funds) Portfolio options: Conservative, Moderately Conservative, Moderate, Moderately Aggressive, Aggressive Automatic investing?: Yes Automatic reinvesting?: Yes Automatic rebalancing?: Yes If you want an easy, hands-off approach to investing that won’t leave your head spinning, Acorns is a great first choice. This app not only simplifies investing for beginners but allows investors to completely automate the process from start to finish. After connecting the app to your debit card, the app will “round up” each of your daily purchases, putting the savings into an investment holding account. Once you reach the minimum required, Acorns will invest this money on your behalf, based on your account preferences. The app will also reinvest your earnings, as well as rebalance your portfolio when necessary. Great for Truly Free Investing: Robinhood Fees and expenses: Robinhood is a free investment platform in every sense of the word, pledging to never charge company fees or commissions to customers. Beginning investment requirement: You’ll need $2,000 to get started. Types of investments available: ETFs, stocks, cryptocurrency and options. Portfolio options: Interest-based options such as Fashion ETF, Tech ETF and Energy ETF, as well as a standard S&P 500 ETF, all with personal risk tolerance settings. You’ll also find “collections,” which are individual stocks grouped according to specific interests — such as companies with female CEOs or that are in the social media sector. Automatic investing: No. Automatic reinvesting: No. Automatic rebalancing: Yes. A great option for beginners and experienced investors alike, Robinhood makes the process both easy and affordable. How affordable? Well, it’s entirely free. By offering a truly free experience, Robinhood saves investors some serious cash over time. Additionally, the platform makes it easy to choose individual stocks or ETFs based on personal interests. If you want to invest in cryptocurrency or options, you can also do so through Robinhood. One of the biggest limitations of the platform, though, is its automation. While you can set up automatic deposits into your account, you will need to manually invest those funds and then reinvest (or withdraw) your dividends. Stash Fees and expenses: $1 per month fee for those with less than $5,000 invested, or $2 per month for retirement accounts with less than $5,000. For users under 25, fees on retirement accounts are waived. If you have more than $5,000 invested, your fee will be 0.25% annually. Beginning investment requirement: You’ll need at least $5 to begin investing (fractional shares are available) Types of investments available: ETFs (exchange-traded funds) and fractional stock shares Portfolio options: Too many to name, ranging from things you Want (portfolios that are conservative to aggressive mixes), things you Believe (such as groups of companies that believe in clean energy, LGBT rights, etc.), and things you Like (tech, retail and social media companies). Automatic investing: Yes. Automatic reinvesting: No. Automatic rebalancing: No. The closest competitor to Acorns, Stash seeks to make investing easy for everyone, regardless of your goals and passions. They have three account options to choose from, allowing you to manage your investment and retirement accounts, or even a child’s education savings through custodial accounts. With Auto-Stash, you can set any number of automatic investment options and transfers. However, Stash will not rebalance your portfolio for you, nor will they reinvest dividends on your behalf. Wealthfront Fees and expenses: 0.25% annually. Beginning investment requirement: $500 minimum initial investment. Types of investments available: ETFs (exchange-traded funds), individual stocks, retirement accounts (401k, IRA), 529 savings plans and trusts. Portfolio options: 11 asset classes to choose from, including natural resources and real estate. Automatic investing: Yes. Automatic reinvesting: Yes. Automatic rebalancing: Yes. Wealthfront’s investment platform is designed to be friendly for users of all experience levels. If you’re a seasoned investor, you’ll enjoy all of the options available to you, including the ability to manage your retirement accounts, education savings and even non-profits or trusts. If you’re a newbie, their free financial expertise center is the perfect place to learn all about investing and your future. TD Ameritrade Fees and expenses: The managed, automatic portfolio investment option (called Essential Portfolios) is available with a 0.30% advisory fee. Beginning investment requirement: $5,000 minimum for managed portfolios (no minimum requirement for traditional trading). Types of investments available: Stocks, ETFs, options, mutual funds, futures, bonds/CDs, Forex and cryptocurrency. Portfolio options: Essential Portfolios (EP) offer investors a range of options from Conservative to Aggressive, based on your passions, preferences and tolerances. Automatic investing: Yes, with EP. Automatic reinvesting: Yes. Automatic rebalancing: Yes. A more traditional brokerage app, TD Ameritrade is one of the most recognizable names in the industry. You can easily educate yourself on all things financial, thanks to their free videos and posts. If you want a traditional experience, you can choose your trades and pay per transaction. Prefer a more streamlined, automated approach? Opt for their Essential Portfolios, a hands-off investment option (robo-advisor) that charges a flat monthly fee and requires little-to-no oversight from you. Plus, their app makes the investing process easier than ever with a user-friendly interface, price alerts and no minimum to get started. If you prefer a desktop experience, this is also available to you through TD Ameritrade. Bottom Line Getting started with investing can be intimidating. With all of the terminology and account options out there, it’s easy to want to run and hide. Thanks to some of today’s best investment apps, though, you can not only get started with your first portfolio but also watch your money quickly grow… no matter how much of a beginner you may be! It’s important to choose an app that offers you the portfolio options and features you want most, with fees and deposit minimums that match your financial needs. The five apps above are our favorites for beginners, making that first foray into investing easier than ever before. The hardest part will be choosing the one you love most!
Funding to Aid Your Business
It is no secret that on average female small business owners have been getting less financing than their male counterparts. Luckily, the public has realized this and there are more and more funding resources for women who own small businesses. Among these resources include grant programs for female-led businesses.
Is a Grant Right for Your Business?
Small businesses have various financing options, ranging in size and time-frame. These options include:
- Credit cards and small business loans
- Larger bank loans
- Financing from friends and family
- Private equity and venture capital funding
The above funding options will normally require you to pay back the loan with interest or other related costs.
A grant, on the other hand, does not need to be paid back at all. Instead, the related costs of these programs usually include the work involved to apply for one.
Small Business Grant Programs for Women
Grants are often introduced as a way to encourage certain innovations, industries and, in our case, women-owned businesses.
The following programs support female business owners:
- Cartier Women’s Initiative Awards ($30,000 to $100,000)
- Eileen Fisher Women’s Business Grant (Various)
- Amber Grant for Women Business Owners ($2,000 to $25,000)
- Girlboss Foundation ($15,000)
- Startup Runway ($5,000 to $10,000)
- Tory Burch Foundation ($5,000)
- Open Meadows Award (up to $2,000)
Other small business grants for women are listed on general grant sites such as a grants.gov.
How to Apply for a Small Business Grant for Women
Small business grants are listed publicly and can amass thousands of applicants. As of 2018, four in ten American businesses are women-owned. That is why opting for a small business grant specifically geared toward women can drastically improve your chances of success.
1. Check Your Eligibility
Aside from being a female-led business, there can be additional requirements depending on the grant. Among other requirements, the Cartier Women’s Initiative Award requires your business to be:
- For-profit, early-stage
- Revenue-generating
- Aligned to the United Nations’ Sustainable Development Goal
The Girlboss Foundation grant will only select a small business that is in the design, fashion, music or arts industry.
Some programs do have strict eligibility requirements, requiring a full business plan. Others, such as the Amber Grant for Women Business Owners, only ask that you are passionate about your business, which you most likely are!
2. Understand What You Need for the Grant Application
Each grant has a unique application process. Usually, the higher the award, the more work is required. Most of the organizations will publish the application outline as a separate file or allow you to save your progress as you complete it.
The application process for small business grants will commonly include the following.
Product or Service Overview
The judge should be informed of what your business offers within the first 30 seconds of reading your grant application. This section may come in the form of a general question, such as, "Tell us about your business," or may ask for a detailed overview of your product offerings.
Market Analysis
A market analysis should describe how attractive the market (your industry) is, who your competitors are, and how you intend to make your product successful. It is key to convince the judge that the market is large enough for good commercial success.
You will also need to describe why your product or service will offer consumers something different and more valuable than what is already on the market.
Financials
Grants should only be one element of your total financing strategy alongside future revenue and other funding. You should be able to illustrate the costs and revenue of your small business for the next three to five years.
Your financial model should be realistic and based on the market research you have done. Your financial model will continue to develop over time. Therefore, you should use available information to build an optimistic, but still research-backed, prediction.
Traction
Traction means proof that consumers will purchase your product or service. Inform the judge of how the market has responded to your small business. Have you made any sales yet? If not, have you conducted market studies and surveys to gauge the interest of your target customers?
3. Perfect Your Application as Needed
Grants are competitive to get, like with any other type of funding. Perhaps even more so, since it is "free" money. So how do you stand out from the crowd? By submitted an application that:
- Is relevant to the grant's requirements and mission
- Effectively highlights the problem, how your small business solves that problem and why people will pay for that solution
- Highlights the passion and drive you and your diverse team have
Depending on the grant, applications can end up being a lot of work to create. If you are a sole founder, make sure you dedicate enough time to perfect your application. Otherwise, it would only end up as a waste of time to apply with a generic submission.
If you have a team, it may be wise to have someone dedicated to writing the applications.
4. Making the Most of Your Small Business Grant
If you are able to secure a small business grant for your female-led venture, congratulations! Since there is a funding gap for female-run small businesses, you might be able to get increased media attention.
Have material ready that describes your small business, the grant you were awarded and how this grant will help you grow your business. If your story gets picked up by the press, this will help you get brand exposure and effectively free marketing.
5. Spreading the Word to Your Fellow Female Founders
Finally, pass it forward! Help other female founders get small business grants by spreading the word. Inform others of how you found the right grant, along with application tips and advice.