Make Investing Simple Whether you’re putting away your first $1,000 or have been saving for the future for years, you’re going to want to consider investing your funds at some point. Doing so will allow you to maximize returns and exponentially grow your savings. Unfortunately, the investment process can be pretty intimidating, especially if you are starting out on your own. It’s hard to know how to begin, where to invest, how to balance your portfolio and even what sort of fees you should expect to pay along the way. That’s where the convenience and ease of today’s best investment apps can come into play. [youmaylike] What are Investment Apps? Once upon a time, your only choice for investing was to pick up the phone and call your stock broker to initiate a trade. You were charged for the service, either based on commission or as a flat fee per transaction. While stock brokers are still an option, you can take investing into your own hands these days, without ever needing to talk to another human. And it’s all thanks to investment apps and platforms. Today’s apps offer a range of services and features. With them, users can: Research funds and individual stocks. View fees and expenses related to investment choices. Invest funds on the go, and even automate regular contributions. Automatically reinvest earnings on current investments. Adjust portfolio for personal risk tolerance. View performance projections. Choose funds or individual stocks that align with personal beliefs, through portfolios based on socially-responsible missions. The best part? Investing through trusted apps is usually cheaper and faster and you’ll have instant access to your portfolio/reports at any time of day. Not only that, but you’ll also be able to set your investment risk tolerance, rebalance your portfolio and even reinvest earnings automatically. Who are Investment Apps Designed For? Whether you’ve been playing the market for ages or are ready to invest your first $100, the right investment app is worth considering. For those new to the stock market, apps will simplify the process and put the power of investing at your fingertips… literally. From your phone or computer, you can easily see portfolio recommendations based on your own goals, savings plans and even risk tolerances. The right app will tell you upfront how much you can expect to spend in fees throughout the year, and can even allow you to automate many of the more confusing aspects, such as picking well-performing stocks or even rebalancing. While investment apps are ideal for beginners, newbies aren’t the only ones who will see the benefits. Even seasoned investors will find the process easy to use, and may even learn that these platforms can maximize returns (and save them money in fees) along the way. Not to mention, many investment apps offer additional insight into specific funds, so you can choose to invest in companies that align with your own passions and beliefs. Now that you know why you should consider using an investment app for your own savings, let’s take a look at some of the best ones available today. Best Investment Apps Great for Beginners: Acorns Fees and expenses: For investors with less than $1 million invested, fees are between $1-3 per month depending on the account option you choose. Acorns is also free for college students. Beginning investment requirement: At least $5 to start Types of investments available: ETFs (exchange-traded funds) Portfolio options: Conservative, Moderately Conservative, Moderate, Moderately Aggressive, Aggressive Automatic investing?: Yes Automatic reinvesting?: Yes Automatic rebalancing?: Yes If you want an easy, hands-off approach to investing that won’t leave your head spinning, Acorns is a great first choice. This app not only simplifies investing for beginners but allows investors to completely automate the process from start to finish. After connecting the app to your debit card, the app will “round up” each of your daily purchases, putting the savings into an investment holding account. Once you reach the minimum required, Acorns will invest this money on your behalf, based on your account preferences. The app will also reinvest your earnings, as well as rebalance your portfolio when necessary. Great for Truly Free Investing: Robinhood Fees and expenses: Robinhood is a free investment platform in every sense of the word, pledging to never charge company fees or commissions to customers. Beginning investment requirement: You’ll need $2,000 to get started. Types of investments available: ETFs, stocks, cryptocurrency and options. Portfolio options: Interest-based options such as Fashion ETF, Tech ETF and Energy ETF, as well as a standard S&P 500 ETF, all with personal risk tolerance settings. You’ll also find “collections,” which are individual stocks grouped according to specific interests — such as companies with female CEOs or that are in the social media sector. Automatic investing: No. Automatic reinvesting: No. Automatic rebalancing: Yes. A great option for beginners and experienced investors alike, Robinhood makes the process both easy and affordable. How affordable? Well, it’s entirely free. By offering a truly free experience, Robinhood saves investors some serious cash over time. Additionally, the platform makes it easy to choose individual stocks or ETFs based on personal interests. If you want to invest in cryptocurrency or options, you can also do so through Robinhood. One of the biggest limitations of the platform, though, is its automation. While you can set up automatic deposits into your account, you will need to manually invest those funds and then reinvest (or withdraw) your dividends. Stash Fees and expenses: $1 per month fee for those with less than $5,000 invested, or $2 per month for retirement accounts with less than $5,000. For users under 25, fees on retirement accounts are waived. If you have more than $5,000 invested, your fee will be 0.25% annually. Beginning investment requirement: You’ll need at least $5 to begin investing (fractional shares are available) Types of investments available: ETFs (exchange-traded funds) and fractional stock shares Portfolio options: Too many to name, ranging from things you Want (portfolios that are conservative to aggressive mixes), things you Believe (such as groups of companies that believe in clean energy, LGBT rights, etc.), and things you Like (tech, retail and social media companies). Automatic investing: Yes. Automatic reinvesting: No. Automatic rebalancing: No. The closest competitor to Acorns, Stash seeks to make investing easy for everyone, regardless of your goals and passions. They have three account options to choose from, allowing you to manage your investment and retirement accounts, or even a child’s education savings through custodial accounts. With Auto-Stash, you can set any number of automatic investment options and transfers. However, Stash will not rebalance your portfolio for you, nor will they reinvest dividends on your behalf. Wealthfront Fees and expenses: 0.25% annually. Beginning investment requirement: $500 minimum initial investment. Types of investments available: ETFs (exchange-traded funds), individual stocks, retirement accounts (401k, IRA), 529 savings plans and trusts. Portfolio options: 11 asset classes to choose from, including natural resources and real estate. Automatic investing: Yes. Automatic reinvesting: Yes. Automatic rebalancing: Yes. Wealthfront’s investment platform is designed to be friendly for users of all experience levels. If you’re a seasoned investor, you’ll enjoy all of the options available to you, including the ability to manage your retirement accounts, education savings and even non-profits or trusts. If you’re a newbie, their free financial expertise center is the perfect place to learn all about investing and your future. TD Ameritrade Fees and expenses: The managed, automatic portfolio investment option (called Essential Portfolios) is available with a 0.30% advisory fee. Beginning investment requirement: $5,000 minimum for managed portfolios (no minimum requirement for traditional trading). Types of investments available: Stocks, ETFs, options, mutual funds, futures, bonds/CDs, Forex and cryptocurrency. Portfolio options: Essential Portfolios (EP) offer investors a range of options from Conservative to Aggressive, based on your passions, preferences and tolerances. Automatic investing: Yes, with EP. Automatic reinvesting: Yes. Automatic rebalancing: Yes. A more traditional brokerage app, TD Ameritrade is one of the most recognizable names in the industry. You can easily educate yourself on all things financial, thanks to their free videos and posts. If you want a traditional experience, you can choose your trades and pay per transaction. Prefer a more streamlined, automated approach? Opt for their Essential Portfolios, a hands-off investment option (robo-advisor) that charges a flat monthly fee and requires little-to-no oversight from you. Plus, their app makes the investing process easier than ever with a user-friendly interface, price alerts and no minimum to get started. If you prefer a desktop experience, this is also available to you through TD Ameritrade. Bottom Line Getting started with investing can be intimidating. With all of the terminology and account options out there, it’s easy to want to run and hide. Thanks to some of today’s best investment apps, though, you can not only get started with your first portfolio but also watch your money quickly grow… no matter how much of a beginner you may be! It’s important to choose an app that offers you the portfolio options and features you want most, with fees and deposit minimums that match your financial needs. The five apps above are our favorites for beginners, making that first foray into investing easier than ever before. The hardest part will be choosing the one you love most!
How to Sell Products Online
Many shoppers are turning to online shopping. The U.S. has the second-largest e-commerce market in the world, with a revenue of $599.2 billion in 2021. So, as a business owner the online marketplace is a great medium to sell more products and extend your service reach. In fact, every entrepreneur today is looking into how to sell products online, especially in a competitive marketplace that gets bigger by the day.
Although there is endlessly increasing competition, with the right e-commerce tools you can give your products more visibility, provide outstanding service to your customers, manage your business processes and take your business to the next level.
Whether you are new and wondering how to sell products online or trying to grow an existing online business, these e-commerce tools will significantly impact your business and help you stand out from the endlessly increasing competition.
1. E-Commerce Platform: Shopify
An e-commerce platform is the bedrock of any online businesses. Shopify is a popular e-commerce platform entrepreneurs can leverage. This all-encompassing e-commerce platform comes with useful tools, like a website builder with downloadable themes, built-in marketing tools for digital campaigns and analytics, a shopping cart with 100 different payment gateways and much more.
The Pros:
- 24/7 customer support.
- Integrated search engine optimization (SEO) and marketing tools.
- Easy setup and use.
- Data security.
- Multiple customizable features and payment gateways.
The Cons:
- Processing and transaction fees can be high.
- No email hosting.
2. Sales and Logistics Tool: Veeqo
Veeqo is an all-round fulfillment platform that helps sellers fulfill orders directly to their customers, retail shops and drop shipping platforms. Veeqo also provides warehousing and logistics to its users.
You’ll also enjoy the software’s inventory updates and order management features with its prepaid plan.
The Pros:
- Simple interface.
- Connects seamlessly with popular e-commerce platforms like eBay, Shopify and Amazon.
- Fulfillment automation.
- Warehousing and logistics.
- Local and international shipping.
The Cons:
- Difficult customization.
3. Marketing Tool: MailChimp
MailChimp is a marketing software that helps businesses connect with their target audiences and customers. MailChimp makes marketing easier for online business owners, as they can share updates, promotions and other information with their customers with its email marketing feature.
Another reason we have selected MailChimp is that it easily integrates with Shopify and collects vendors’ data at once.
The Pros:
- Free basic plan.
- Easy to set up and use.
- Downloadable and flexible email marketing templates and newsletters.
- Easy integration with Shopify and other e-commerce platforms.
- Abandoned cart messages.
The Cons:
- Mailchimp can suspend accounts at will.
- More suitable for small businesses. It may be difficult to scale.
4. Communication Tool: Slack
Slack is a messaging platform that allows business owners to connect with their teams. An e-commerce business has many moving parts, and entrepreneurs can easily establish a solid internal communication process using Slack. This way, you can boost productivity (especially if you have remote workers), stay organized and manage day-to-day workflow.
The Pros:
- Easy collaboration across departments.
- Seamless integration with Shopify, Zapier, Zendesk, etc.
- Secure cloud storage.
- Free plan available.
- Can double as a customer support tool.
The Cons:
- It can be challenging to keep up with notifications in a fast-paced e-commerce environment.
5. Customer Service Tool: Zendesk
If you run an e-commerce business and want to sell products online continuously, you must offer your customers the utmost attention and experience. Zendesk is an e-commerce tool that helps with this. The customer support platform allows users to handle and sort tickets across all their sales channels and social media platforms. You can also use Zendesk to add a live chat feature to your Shopify platform.
The Pros:
- Flexible ticket management across different platforms.
- Integrates with Slack and Shopify.
- Automated responses.
- Live chat feature.
- Customer analytics and reporting feature.
The Cons:
- Charges per user.
- Data uploading and exporting can be challenging.
6. Analytics Tool: Google Analytics
Analytics help businesses measure performance, marketing success, etc. With an e-commerce software like Google Analytics, online businesses can get insights into their customers’ needs and behaviors, website visits and overall traffic.
The businesses can then use the data to make informed decisions around marketing, determine high-selling products and build a solid customer base.
The Pros:
- Customer targeting and retargeting.
- Campaign monitoring and evaluation.
- Competitor analysis.
- Can reduce website bounce rate.
- A clear understanding of user behavior.
The Cons:
- Metrics can’t be 100% perfect.
- There’s too much information sometimes.
Final Thoughts
The e-commerce industry is massive, and so is the competition. Whether you are just starting an online business or trying to grow an existing one, you will need the right tools and software to make the most of your journey. We’ve highlighted some essential tools, but to determine which is best for you, you should consider your business size, budget and needs.
Optimizing your business with the right e-commerce tools will help keep your customers happy, provide you with a solid standard operating procedure (SOP) and ultimately help you make more sales.